So you’ve set up your Squarespace blog. Woohoo!
That’s awesome, as having a blog on your website helps to inform your audience, keep them engaged, and even boosts your SEO!
Here are some of our top tips for setting up and maintaining your blog on Squarespace:
Use blog categories & tags
Organize your posts with Squarespace’s built-in category and tag features. This not only helps your audience search for and find relevant content on your site, but it also helps your SEO by letting search engines better understand what your posts are about. And, categories and tags will come in handy later on for creating “related post reel” (see below).
Use headers wisely
The header styles in your website are not just for looks—they’re also doing some important work behind the scenes, letting search engines know more about your content so they can better understand and rank it. Use headers to structure your content hierarchically, to strategically call out the keywords of your post, and to help guide your readers’ eyes throughout the content.
Mind your metadata
What’s metadata? It’s all the little details associated with your blog post: the date published, author name, URL, location, cover image and post excerpt. It’s important to accurately complete all of this information for each post, as it will follow your post around wherever it goes (featured blog posts on your home page, Pinterest smart pins, etc.) and it also affects your SEO.
Write a post excerpt
Craft a keyword-rich excerpt about your post, letting readers (and search engines!) know more about what they can find inside. You guessed it—this also helps with SEO! Your excerpt, along with your other metadata, accompany your post wherever it is promoted (for example, highlighted on your “Blog” page or featured in a Blog Summary Block on your home page).
If you use Pinterest (which we think you should!—it’s one of our top strategies for growing blog traffic), it will also follow your post over to Pinterest on smart pins, which will influence Pinterest SEO. So all in all, it’s important to strategically write your post excerpts with keywords that your audience may actually use to search for it.
Choose effective imagery
Squarespace templates include a thumbnail image for each blog post, which will display with the post in grid layouts (and some list layouts), summary blocks, social sharing and more.
Choose a professional image relevant to your post. Also make sure your image is relevant to your site—for example, if you happen to overlay text on your blog image (like we do here), you’ll want to choose imagery that’s not too busy to be a background to your text.
One of the reasons we love setting up blogs on Squarespace is that you have free integration with Unsplash—an amazing database of professional photography, available free to you under a creative commons license.
Customize your blog design
Design your blog experience with your readers in mind. This may mean removing or adding certain information that comes standard on Squarespace blogs.
For example, if you’re a sole proprietor, freelancer or blogger, and obviously the only person writing your blog posts, you could remove the “author” metadata from being displayed on your post, since that’s information your audience already knows. Another example may be removing the date from your posts, if they’re not time-sensitive, but rather “evergreen content” you don’t want to date.
In addition to removing unnecessary information, you can also add to your blog design to better serve your purpose or business needs. For example, if you offer a newsletter, you may want to add a newsletter sign-up button or form, so your blog readers can opt-in to your list. If you offer a product relevant to a blog post, you may want to add a call-out box promoting it.
Set up templates
Save yourself time by creating a blog template (or a series of templates) you can duplicate for each post. Your custom template may include special imagery, a blog signature, buttons or forms (like a newsletter sign-up or other opt-in). Working from a template means you won’t have to recreate those features each time you create a new post (phew!).
Promote related posts
It’s a great idea to use fresh blog posts to link to other relevant content on your site because, well, it helps people find it!
There are a couple ways of doing this: First, you can link to other pages or blog posts directly within your text. For example, now might be a good time to mention why we think Squarespace is a great option for small businesses and entrepreneurs.
The second way is to create a “Related Posts” reel (usually at the bottom of your post) highlighting other blog posts with relevant content your readers might be interested in. To set this up you’ll just use Squarespace’s summary block feature and sort the displayed images by category or tag.
Need help creating a blog template? Optimizing your categories, tags and SEO? We can help:
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