The beauty of Squarespace as a website platform (and why it’s our favorite for small business owners and entrepreneurs!) is how easy it is to design your own website. Their beautiful templates can be almost ready-to-go for many purposes.
But, even if your dream website does not require significant customization from its base template, there are still a few things you should customize on your Squarespace website, for branding, professionalism, legal and SEO purposes.
What to customize on your Squarespace website:
A favicon is the small icon that appears in your browser, specific to your website. In the screenshot below you can see the favicons for Google, Facebook and Five Design Co.:
Favicons also show up in your browser’s bookmarks bar, browsing history and other places across the web (and, Google recently announced they’ll begin showing up in search engine results too).
Customizing your favicon adds to the professionalism and branding of your website, as well as helps visitors to recognize the site in a list of bookmarked pages or a window of many open tabs.
If you don’t upload a custom favicon, your site will use a default icon—for example, sites built on Squarespace will use this default cube icon. (Recognize it? It’s floating around on many Squarespace-powered websites whose owner did not customize it.)
To customize your favicon, you’ll need to create a 32x32 pixel image (in Adobe Illustrator, Canva or similar) and upload it to your website’s favicon settings. In Squarespace, this is found under Design > Logo & Title > Browser Icon (Favicon).
There are a few things you’ll probably want to change from your template’s default footer:
REMOVE “BUILT ON SQUARESPACE”: This is a default setting on Squarespace templates, and while there’s nothing wrong with it per se, removing Squarespace’s branding adds to the professionalism your site, and helps focus on your business’ branding.
ADD COPYRIGHT: Protect the intellectual property and content on your website by adding the copyright symbol ©, the year your site was updated (generally the current year) and your business name. (Helpful tip: © is option + G on a Mac.)
Blog post URL format
In Squarespace, blog post URLs are typically set up to reference the date they’re published + the title. So, this post would look something like:
We’re not really into all those numbers, though!
There are several reasons you might not want to include the publication date in your URL:
If your post is intended to be “evergreen” (always relevant) content, this unnecessarily dates it, eventually making it appear less fresh.
If you intend to continue updating your post with new information as needed, this date becomes inaccurate.
The extra numbers lengthen and clutter the URL, making it less user-friendly.
So, instead, you can customize how Squarespace formats your blog post source URLs. Find this under Settings > Blogging > Post URL Format.
Here you can see we just use the post title and it’s cleaner and simpler:
One note about using numbered lists in your blog post URLs: If you ever want to come back to your list and update it (maybe add some more items to the list) and at that point your title changes to “10 Things You Should Be Customizing on Your Squarespace Website,” then the original URL no longer matches. We don’t mind here because we’re not going to update the list (you may have noticed we like to do things in sets of five 😉), so we’re keeping the 5 in the URL. But, if you did want to plan for possible future updates, you could simply adjust your post URL to /things-you-should-be-customizing-on-your-squarespace-website and without including the number it will remain relevant no matter how many things are eventually added to the list.
Social Sharing Logo(s)
Your website’s Social Sharing Logo is the image that will be used on social networks (like Facebook) when you share a URL from your site. (However, note that collection items like blog posts and products use their own thumbnail images, not the Social Sharing Logo).
Upload a custom Social Sharing Logo under Design > Logo & Title > Social Sharing Logo.
For example, this is Five Design Co.’s Social Sharing Logo and how it appears when our homepage is shared on Facebook:
If desired, you can also add an Alternate Social Sharing Image to specific pages (Page Settings > Social).
We recommend adding SEO page descriptions to every page of your website! These descriptions (found under Page Settings > SEO > SEO Description) are used by search engines to inform visitors what your page is about. They are also visible in your search listing, informing visitors what they can find if they click on your page.
A few tips as you’re adding your SEO descriptions:
Be descriptive yet concise—aim for 50-300 characters
Include plenty of relevant keywords
You can also customize your SEO Title (perhaps you’d like a page’s title to be a bit longer or more keyword-rich in search engines than you’d like in your navigation bar)
Your homepage is governed by the SEO Site Description, found under Marketing > SEO > SEO Site Description
If you don’t customize your SEO descriptions, search engines will use your page description or other relevant content they may find on your page. However, providing search engines a thoughtfully crafted SEO description is best!
You can always check how your pages will appear in search engine listings under Page Settings > SEO:
And, if you’re interested, here are more tips on improving SEO for your Squarespace website.
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That’s what we’re here for! We build custom Squarespace websites, make design customizations and updates to existing sites, and offer website reviews to help you make the most out of your Squarespace website—and grow your business with it.