This module is all about strategically designing your membership program to provide your customers (and your business!) the best experience and results possible. Consider this the essential “pre-work” to building a well-designed, well-functioning program. We’ll cover:
how to choose a profitable program idea
how to define your target audience (+ why it’s so important that you do this first!)
structuring + outlining your content
pricing your program
branding your program (as much or as little as you’d like)
and building an audience for your program before it even launches!
Choosing your topic
If you don’t yet have a clear program idea, use the Topic Brainstorming Worksheet to narrow down your potential topics. Then, when you have a program idea (or a few!) in mind, work through the Validating Your Topic Checklist to confirm that it’s an idea worth proceeding with.
Defining Your Target Audience
Use the Defining Your Audience Workbook to outline the characteristics, needs and interests of your target audience—and then where you can find them and connect them to your program offering (which we’ll come back to in Module 6: Marketing Your Program).
Building an Audience
This is the top strategy we recommend for building and growing your audience before you even launch your program—it certainly helps to have an audience to launch to! It’s a good idea to start on these strategies as early as you can, so they’ll begin working for you behind the scenes while you finish building your membership program.
Structuring Your Content
If it’s helpful, use the Google Sheets Program Planning Template to outline your program content. Just click the link and sign in to your Google account. Then head to File > Make a copy to save an editable copy to your Google Drive.
Pricing Your Program
There’s a Pricing tab in the Google Sheets Program Planning Template you downloaded for outlining your content. Add your own price, audience size, website traffic, and income goals to the grey boxes in the template to play around with optimizing the price of your program.
Branding Your Program
Use the Branding Workbook to outline your program’s brand guidelines for easy access when we begin building your materials in the following modules.