How to Improve Email Open & Clickthrough Rates

Best practices for boosting email marketing conversions by improving your email open and clickthrough rates.

Email MarketingMelissa NortonApril 19, 2021email, email marketing, email signature, email list, email auto-reply, target audience, marketing, marketing strategy

How to Tag & Segment Your Email Subscribers

Best practices for properly tagging and segmenting your email list to target specific subscribers with the relevant content they’d like to receive.

Email MarketingMelissa NortonDecember 14, 2020email signature, email list, email, Mailchimp, mailing list, tags, metadata, ConvertKit, conversion rate, target audience, automation

Email Etiquette for Entrepreneurs & Business Owners

My top email etiquette tips for entrepreneurs and business owners looking to provide good customer service, enhance your brand strategy and grow your business with effective email communication.

The Blog

Squarespace Web Design Blogging Email Marketing Entrepreneurship Membership Programs