Posts tagged email marketing
Why We Switched from Mailchimp to Flodesk (& How to Know Which Is Best for You)
Why We Switched from Mailchimp to Flodesk (& How to Know Which Is Best for You)

We recently switched our email marketing from Mailchimp to Flodesk—here’s why, plus what to know about the difference between the two platforms, and how to choose which is best for you.

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Email MarketingMelissa Nortonemail marketing, email, email list, automation, advertising, DIY website, Mailchimp, Flodesk, business tips, business tools, small business, opt-in, mailing list, productivity, business
5 Ways to Boost Your Business in the New Year
5 Ways to Boost Your Business in the New Year

Whether you’re a brand new business owner or looking to grow your side hustle into your full-time gig, here are five of my top tips to super-charge your business growth in the new year.

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EntrepreneurshipMelissa Nortonbusiness, business tips, business tools, small business, automation, affiliate income, SEO, success, solopreneur, subscribers, freelancer, passive income, marketing, membership, members-only content, email, email marketing, email list
Why You Need to Define Your Audience (& How to Do It)
Why You Need to Define Your Audience (& How to Do It)

Why it’s so important to narrow and define your target audience to grow your business, plus step-by-step strategies to clarify your ideal client and audience, whether you’re an existing business owner or just starting out.

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EntrepreneurshipMelissa Nortonmarketing strategy, marketing, small business, business, solopreneur, entrepreneur, client, customer, community, DIY website, branding, brand, target audience, content marketing, email marketing
How to Plan a Content Calendar for Your Blog
How to Plan a Content Calendar for Your Blog

How to create and manage a content calendar to organize your blog content, plan your blog posts and promotions, and grow your website traffic and audience!

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BloggingMelissa Nortonblog, blogging, blogger, productivity, small business, entrepreneur, content, content calendar, solopreneur, scheduling, copywriting, organization, Airtable, SEO, search engine, search engine optimization, search engine ranking, content marketing, blog post, Squarespace blog, marketing strategy, marketing, email marketing, blog post checklist
Why Your Website Needs a Blog (& How to Start One)
Why Your Website Needs a Blog (& How to Start One)

All about the business benefits of blogging, and how having a blog on your website can help to improve your website’s SEO, grow your audience, enhance your brand and support your business goals!

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BloggingMelissa Nortonblogger, blog, website, entrepreneur, small business, freelancer, copywriting, marketing, marketing strategy, email marketing, content marketing, blogging, branding, tags, content, headers, headings, brand, SEO, entrepreneurship, Squarespace blog, blog post, Squarespace SEO, search engine, search engine optimization, search engine ranking, internal linking, internal links, related posts reel, Squarespace customization, Squarespace website, Squarespace templates, Squarespace web designer, Squarespace web design
Email Etiquette for Entrepreneurs & Business Owners
Email Etiquette for Entrepreneurs & Business Owners

My top email etiquette tips for entrepreneurs and business owners looking to provide good customer service, enhance your brand strategy and grow your business with effective email communication.

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EntrepreneurshipMelissa Nortonemail, email marketing, entrepreneur, small business, blogger, freelancer, business, communication, copywriting, professional development, G Suite, Gmail, email signature, time management, email auto-reply
How to Promote Your Blog Content
How to Promote Your Blog Content

The best, most cost-effective strategies to promote your blog content to grow your audience, business and brand.

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BloggingMelissa Nortonblog, blogging, branding, brand, marketing, content, content marketing, marketing strategy, small business, freelancer, entrepreneur, newsletter, email marketing, client, copywriting, entrepreneurship, website traffic, Squarespace, Pinterest, Squarespace SEO, SEO, search engine, search engine optimization, search engine ranking, blog post, blog post checklist, Tailwind, social media, Twitter, Facebook, Instagram, LinkedIn, advertising, Mailchimp, guest post
Why You Need a Professional Website
Why You Need a Professional Website

How a professionally designed and optimized website helps to establish your brand, connect with your ideal clients and grow your business.

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Web DesignMelissa Nortonsmall business, custom website, website, CSS, web design, coding, metadata, freelancer, blogger, blog, blogging, copywriting, entrepreneur, communication, opt-in, brand, branding, marketing, client, entrepreneurship, favicon, business, professional development, SEO, search engine ranking, search engine optimization, email marketing, online store, web designer, website checklist, DIY website, Squarespace web design, Squarespace customization, Squarespace CSS, Squarespace web designer, Squarespace custom code, Squarespace website, Squarespace blog
Why You Should Build Your Website on Squarespace
Why You Should Build Your Website on Squarespace

It’s no secret I design websites exclusively on Squarespace—I think it’s the best website platform out there! Here’s why, plus all the reasons I recommend Squarespace sites for small business owners and entrepreneurs.

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Web DesignMelissa Nortonweb design, blogging, website, small business, blogger, blog, freelancer, entrepreneur, templates, favicon, Squarespace, Squarespace web designer, Squarespace blog, Squarespace web design, Squarespace customization, Squarespace templates, Squarespace website, analytics, email marketing, ecommerce, e-commerce, online store, online shop, DIY website, custom website, website checklist, web designer, squarespace